by Jeff Slater | Dec 23, 2012 | Marketing Advice, Uncategorized
In the world of marketing, there is a malevolent disease that affects how many people behave every day. It happens across all levels of an organization and even all departments. It distracts people from their focus and priorities. It dilutes their effectiveness. It...
by Jeff Slater | Dec 16, 2012 | Uncategorized
Who can you partner with to reach your marketing target? I went to a book signing by Eric Assimov, the New York Times Wine Writer whose column has appeared in print and online for many years. I never met Eric but frequently read his column. He was gracious,...
by Jeff Slater | Dec 12, 2012 | Uncategorized
Have you ever called up your clients or customers and ask this very simple question…“What can I do to make your life easier?”I love this question and it gets at the heart of pure marketing genius where you fully understand the role you and your product or service can...
by Jeff Slater | Dec 9, 2012 | Uncategorized
Marketers are in the transformation business every day.Photo Credit: Erik Johansson – 21 year old Swedish photographer ...
by Jeff Slater | Dec 2, 2012 | Uncategorized
I love things that are different. It means someone made some decision with intention that would separate them from the crowd. Bubbies Ice Cream in Hawaii is a great example of thinking outside of the ice box. Meet MochiBubbies in HonoluluTake ice cream stores,...
