by Jeff Slater | Jan 14, 2013 | Uncategorized
Thanks Mom. You are as American as Apple PieI work in a global marketing job and talk with my colleagues in Europe almost every day. Recently, we were discussing the printing on wine corks (that’s the industry I work in) and one friend kept referring to the printing...
by Jeff Slater | Jan 10, 2013 | Uncategorized
If 2012 was about anything in the marketing world, it was about the surge of content marketing. Whether it is written, audio or video, brands have started to jump on the bandwagon to become like publishers, radio stations or TV networks. Whether you sell to consumers...
by Jeff Slater | Jan 6, 2013 | Uncategorized
This cartoon is the property of Tom Fishbourne* and is usedunder license rights for blogsMost businesses don’t spend enough time thinking about their target market. Oftentimes, when I ask people who they are trying to reach they describe everyone in broad terms...
by Jeff Slater | Jan 2, 2013 | Uncategorized
Is your brand on autopilot?F E A R.What do you fear about your 2013 marketing efforts? Are you stuck on auto pilot? Fear can freeze you from acting. It can stop you from moving forward. It can isolate you from taking a step forward. Marketing professionals face...
by Jeff Slater | Dec 29, 2012 | Uncategorized
Visualizing writing a marketing book for 2013Since it is the end of the year, I thought I would share one of my favorite marketing ideas. It is something I have deployed in almost every job I have had since I was a teenager putting away paint cans at Karlin’s Paint...
