by Jeff Slater | Jan 31, 2013 | Uncategorized
Do you know the most effective way to sell someone or to get them to alter their point of view? Ask questions.Can you say that in the form of a question?I read Daniel Pink’s new book called To Sell Is Human. It is a clear and concise articulation of the...
by Jeff Slater | Jan 28, 2013 | Uncategorized
Are you an active listener?Active listenersImagine the scene. Someone organizes a meeting. An agenda is provided. You have senior leaders of the company in the room. The topic is of high importance and comes during a particularly hectic and stressful week.Is anybody...
by Jeff Slater | Jan 24, 2013 | Uncategorized
Are you ever asking the question, “can I do that for my business”. Adopting, borrowing or outright stealing of an idea from another market can be highly effective. Do you observe marketing moments as you go about your day and wonder if it applies to your...
by Jeff Slater | Jan 20, 2013 | Uncategorized
How you price a product can help you differentiate your product or service offering. You can find a unique pricing approach as a compliment to your brand’s positioning. Below are 5 ideas you can use to price differently. Can you ask people to pay with money +...
by Jeff Slater | Jan 17, 2013 | Uncategorized
I often get to talk to different audiences about marketing and inevitably get asked about brands. What is a brand? How do you define it? What does it do for a company or a product?The root of the word has to do with marking cattle- literally branding with a hot iron a...
