by Jeff Slater | Feb 18, 2013 | Uncategorized
I met Eric Assimov at a wine shop in Durham several weeks ago. How to Love Wine by Eric AssimovHe is the Chief Wine Critic for the New York Times and was signing copies of his new book How to Love Wine.Having joined the wine industry about four years ago, I...
by Jeff Slater | Feb 14, 2013 | Uncategorized
There are two types of meetings. One filled with buts and the other rich with ands. A But Meeting “That’s a good idea but what happens if…”“We could do what you propose but I think it will fail…”“Maybe we could do that promotion but I’m afraid of...
by Jeff Slater | Feb 11, 2013 | Uncategorized
Cold Calling for the Clueless I get many cold calls, emails and Linkedin inmails from people trying to get an audience with me. They want to sell me some type of marketing service. It can be consultants, ad agencies, graphic design or lead generation...
by Jeff Slater | Feb 8, 2013 | Uncategorized
Another guest post by a marketing colleague Chris Wechner who I met on Twitter. By Chris Wechner, Director of Marketing at The Ultimate AnalystMost of us using Twitter would like more Followers. Depending upon our goals for using Twitter, the recipe for Twitter...
by Jeff Slater | Feb 4, 2013 | Uncategorized
I heard a wonderful story yesterday about the extraordinary design firm IDEO who was recently featured on 60 Minutes. IDEO worked with Steve Jobs and Apple for years on product design. The story is packed with a rich lesson about understanding what...
