by Jeff Slater | Mar 26, 2013 | Uncategorized
Fuller Brush Man Letter Opener circa 1950Every brand likes to give away a little something to customers to help them remember them. You may call them premiums, giveaways or tchotchke which is Slavic for the word toy. Sometime companies give away a...
by Jeff Slater | Mar 21, 2013 | Uncategorized
The joy of being a living, breathing being is that we don’t know it all.Alexander. The man who knows.We have past experiences that often guide us today but things change so much that we need to rethink and see problems from new perspectives. It is a gift that we don’t...
by Jeff Slater | Mar 18, 2013 | Uncategorized
Everyone who knows me is keenly aware of my apple obsession. Unlike my brother Mitch who is Apple® obsessed (iPhone, iPad, iEtc.), I am apple obsessed (Honeycrisp, Braeburn, Pink Lady and so on). At a recent conference for the wine industry, I heard...
by Jeff Slater | Mar 14, 2013 | Uncategorized
When I started blogging about 2 years ago, I didn’t have a clear road map of where I was traveling. I knew I wanted to do something different. I didn’t set my GPS toward a specific direction. I was operating without a clear goal in mind. I thought that...
by Jeff Slater | Mar 11, 2013 | Marketing Advice
What Consumers Say Versus What They Do One of the few benefits of very long plane rides to Europe is a chance to read without interruptions. This week, I read a wonderful marketing book that I’d like to share with you. I’m really interested in understanding...
