by Jeff Slater | Apr 11, 2013 | Uncategorized
As the Rolling Stones sang, time is on your side, yes it is.Is time on your side? But for many marketers, I’m not so sure that it is true for everybody. Time management is one of the more important skills necessary to be successful. Our “to do” list grows, we are...
by Jeff Slater | Apr 9, 2013 | Uncategorized
Bea Slater’s Refrigerator Message Board This isn’t a post about how to sell refrigerators. It is a post about creatively getting inside a consumer’s (or customer’s) most important space and gaining a connection with them.How important...
by Jeff Slater | Apr 4, 2013 | Uncategorized
What is marketing?Seth Godin, the marketing thought-leader says it best when he says that marketing is about noticing. When your brand, your product or your service is noticed, that’s marketing. It isn’t advertising which gets push upon you. Instead marketing is that...
by Jeff Slater | Apr 2, 2013 | Uncategorized
Are you going round and round in your marketing activities always returning to the same place?Get off the merry-go-round of samenessSometimes you need to get off the merry-go-round and find a way to move in a new direction. How can you successfully get off the ride...
by Jeff Slater | Mar 28, 2013 | Uncategorized
Incomplete Marketing Is there something incomplete in your marketing efforts? Do you feel like something is missing in your positioning, communications or the product that you deliver? Do you feel like your brand blurs into your category and never get noticed?...
