by Jeff Slater | Apr 29, 2013 | Uncategorized
The agile marketer is quick to test market their idea I have worked in marketing products at a huge corporation (ConAgra) with $30 Billion in sales. I have also worked with my wife marketing products in our small business (Rachel’s Brownies) with sales under $5...
by Jeff Slater | Apr 25, 2013 | Uncategorized
In my career I have been fortunate to work with great marketing teams. Sometimes you come into a job and inherit a marketing team and other times you get to hire and add new talent. Occasionally you get to start from scratch and build from the ground...
by Jeff Slater | Apr 22, 2013 | Uncategorized
Can you turn your services into products? What the hell do you sell?Does your target audience really understand what services you provide? Whether you are in a business to business (B2B) or business to consumer (B2C) market, how sure are you that what you...
by Jeff Slater | Apr 18, 2013 | Uncategorized
Can you see the problem? Coming Into FocusMarketing concerns emerge in comments made by your sales colleagues every day. Whether in meetings, emails or conference calls, when you stop talking and learn to listen you can begin to understand the issues slowing down...
by Jeff Slater | Apr 15, 2013 | Uncategorized
I always thought that a powerful brand name would be called NEW. It seems like consumers are in love with the latest thing that must be better than what came just a few minutes ago. New is an interesting thing. Texting to an 85 year old is new but old...
