by Jeff Slater | Jun 3, 2013 | Uncategorized
The Art of PersuasionWe are all involved in persuading people to change their mind, perception or action. Whether it is in business or in our personal lives, we often need to shift someone’s point of view.We might be trying to convince our spouse to go on...
by Jeff Slater | May 30, 2013 | Marketing Advice
This is another in a series of guest blogs. The author is Lewis Berey, the CEO of NPI, a recognized leader in bringing new products to the market. I always learn something from every conversation I have with Lew and I asked him to share some of his ideas with my...
by Jeff Slater | May 27, 2013 | Uncategorized
I was a panelist this past week in London at the London Wine International Festival. The well-known UK journalist/blogger Jamie Goode was the moderator along with a winemaker from Italy – Nicola Biasi-Winemaker at Allegrini Estates- www.allegrini.it and Arnaud...
by Jeff Slater | May 23, 2013 | Uncategorized
Nate Silver’s The Signal and The Noise Does a clean plate indicate a consumer enjoyed their meal or is it a just noise and not a real signal? Nate Silver’s book The Signal and the Noise got me thinking about the difference from a marketing perspective in...
by Jeff Slater | May 20, 2013 | Uncategorized
Digital is not just a bunch of 1 and 0. It is a complicated landscape of experiences, interaction, two-way communications that can keep your head spinning. How can you understand your brand’s virtual ecosystem and what are you doing to pull it into a cohesive...
