by Jeff Slater | Sep 3, 2023 | Branding Issues, Marketing Advice
Unlocking the Power of “Reason to Believe” in Advertising Campaigns In the dynamic and ever-evolving realm of advertising, the concept of “Reason to Believe” (RTB) stands as a foundational pillar for creating impactful campaigns that resonate...
by Jeff Slater | Aug 27, 2023 | Interesting Brands, Marketing Advice
Creating Lasting Impact: Exploring “The Power of Moments” by Chip and Dan Heath I am rereading Heath’s brother’s book, The Power of Moments, from 2017. I remember it helped me think about brand and marketing strategy differently. In the dynamic...
by Jeff Slater | Aug 13, 2023 | Branding Issues, Marketing Advice
Brand Positioning: Different or Remarkably Distinctive In marketing and branding, effective brand positioning is essential for creating a unique identity that resonates with consumers. There are two fundamental approaches to brand positioning being different and being...
by Jeff Slater | Aug 6, 2023 | Marketing Advice
Embracing the Age of the Empathetic Marketer I have sat through over a dozen focus groups in the last year. Most of these conversations with consumers were for food, beverage, and consumer packaged goods products. One theme was apparent across almost all the...
by Jeff Slater | Jul 30, 2023 | Marketing Advice
Five Invaluable Things I Learned about Sales by Not Being Salesy I don’t describe myself as a salesperson. The word pushy sales guy is abhorrent to me. My self-image is centered on my marketing competence. Yet, I have been selling since I was about 13 and...
