by Jeff Slater | Feb 10, 2014 | Uncategorized
At first I thought it was a creative marketing campaign. Why not put signs up banning your product throughout a city? Get people talking about it and make it top of mind. Interrupt what you would normally expect to find on a sign and surprise and delight people...
by Jeff Slater | Feb 5, 2014 | Uncategorized
Remember when cigarettes were smoked on airplanes, in schools and at restaurants? Can you recall when doctors, actors and comedians used to endorse these products too? I heard the news today that CVS determined that they would give up $2 billion dollars...
by Jeff Slater | Feb 3, 2014 | Uncategorized
I don’t know the first thing about woman’s fashion; nor the second or third either. What I do know is brilliant marketing when I see it.Christian Louboutin is a French footwear designer whose very expensive shoes have shiny, red-lacquered soles. It is his...
by Jeff Slater | Jan 29, 2014 | Uncategorized
A spectacular marketing experience is always in the details. It is in the little things that a company does to make sure you have the best connection with their brand. It can be subtle. It may go unnoticed for while. But eventually you see it and snap out of your...
by Jeff Slater | Jan 27, 2014 | Uncategorized
I get very excited when I read a new book, and it connects the dots for me.Yaba Daba Do Like most people, I wonder what the future holds. Will we finally get our flying cars as seen in the Jetson’s or will we be living in a Fred Flintstone world where it takes...
