Today I Am 21,915 Days Old

Today I Am 21,915 Days Old

Today is my 60th birthday. That means that I have lived 21,915 days. I try to celebrate the importance of ordinary experiences with special people every day. I often hear the semi-joking voice of my late grandfather Poppa George telling me in his broken...
Remarketing

Remarketing

Are you familiar with remarketing? A remarketing ad is one that follows you around the Internet. Here is an example. I recently read an article about a company called FAB that sells products they design directly to consumers. They have gotten some large venture...

Baking Marketing into your Product

Did you know that most cereal companies spend more money on advertising their product than the direct cost (ingredients and labor) to make their corn flakes? Imagine if you could bake into your product something truly different from your competitor that allows you to...

Count Your Marketing Assets in 2014

When you count something, you give it value. If you have a collection of old baseball cards that you swap with friends, by tracking them you remind yourself that they are valuable to you. If you are an art collector with important pieces, you always know what you own...

…Let’s Go Exploring

 Calvin & Hobbes by Bill WattersonI watched a wonderful documentary called Dear Mr. Wattersonabout Bill Watterson, the genius cartoonist behind Calvin and Hobbes. His strips were both philosophical, wildly imaginative and filled with the most sacred awareness...