by Jeff Slater | Apr 11, 2014 | Uncategorized
Imagine I write you a check for $1300. Could you turn that money into 76,324,332 people watching a video that you created? Could you capitalize on the awareness, attention and traffic for your brand. Melissa Coker, founder of Wren, a small indy clothing company...
by Jeff Slater | Apr 9, 2014 | Uncategorized
What can you do for your customers today that will delight and surprise them?Don’t over think this ideaGet 10 coworkers into a conference room by 8:30 am from different departments or teams. Challenge them to come...
by Jeff Slater | Apr 7, 2014 | Uncategorized
Marketing professionals know all about positioning. How can you occupy a place in the consumer’s mind that is uniquely yours? Jack Trout and Al Ries are often credited with this concept from their 1981 book, The Battle for your Mind. It may have been the first...
by Jeff Slater | Apr 4, 2014 | Uncategorized
Marketing leaders need to own a vision about where they are taking their brand. It has to align with the overall business goals of an organization, but it takes more than strategy. A brand leader has to humanize, personalize and communicate personality. And it needs...
by Jeff Slater | Apr 1, 2014 | Uncategorized
A guest blog by Xan Hood founder of Buffalo Jackson Trading Company. Lessons from an unabashed entrepreneur.Blog post by Xan HoodHow to Trump the Survival of the FittestHeadlines on capitalism make out the world to be a vicious lion versus lamb...
