by Jeff Slater | Feb 11, 2015 | Marketing Advice
There is nothing like an inspiring speech to help you market your brand. With the ease of posting to Facebook, Twitter and Instagram, it is easy to forget the power of live events to market your personal brand, your small business and your expertise. Every city...
by Jeff Slater | Feb 9, 2015 | Uncategorized
We all experience the ridiculously rapid pace of business today where we multi-task, juggle and struggle along from the break of dawn until the wee small hours of the night.Our Outlook calendar beeps that we have a meeting coming up in 15 minutes, our kids are texting...
by Jeff Slater | Feb 4, 2015 | Marketing Advice
Whether small businesses owners write code or create a disruptive transportation service, the same challenges apply. Every day, small business owners or managers approach me for advice on how to improve their marketing. I listen to them share information about their...
by Jeff Slater | Feb 2, 2015 | Marketing Advice, Marketing Books
I love to be challenged by someone who holds a marketing perspective that differs from my own. How Brands Grow by Byron Sharp is such a challenge. I devoured this myth busting book on a flight to California this past week and found it to be one of the most...
by Jeff Slater | Jan 28, 2015 | Marketing Advice
Brands that receive investment find important ways to stay away from the commodity part of a market segment. They create new technology that improves performance, they develop special activities that add secondary value to users and they keep using resources to...
