by Jeff Slater | Aug 28, 2015 | Marketing Advice, Marketing Start Ups, Personal Stories
I read a Bernadette Jiwa’s blog post about how to put together an ‘about me’ section of a website. It reminded me of a recent pattern that I have observed in conversations with small businesses. Everyone wants to know, where do I start in building my site? What is a...
by Jeff Slater | Aug 26, 2015 | Marketing Advice, Marketing Start Ups, Personal Stories
My daughter received a text from a hotel in NYC, called The Edison, asking her how they can make her stay fantastic. What special things could they do? She texted them back with a few requests and said, the number one issue for me is I want a room where the air...
by Jeff Slater | Aug 24, 2015 | Marketing Advice, Marketing Start Ups
Small to mid-sized brands are often unsure if they should invest in protecting a trademark. They understand that over time, a trademark can grow and add value to a company. But it can be very confusing to sort out the process. Clients often ask, why spend money on a...
by Jeff Slater | Aug 21, 2015 | Marketing Advice, Marketing People, Marketing Start Ups
For the first five years of our business, my wife and I didn’t go too far outside of the family for business advice. We had financial and legal assistance, but at some point, we started to realize how much we didn’t know about all sorts of things. As a small business,...
by Jeff Slater | Aug 19, 2015 | Marketing Advice, Marketing People, Marketing Start Ups
One of the joys of marketing is that I get to work with and meet some extraordinary people. A graphic designer who I have known for years, Jeff Lawson from Cowan Studios told me about a new business he and I friend were creating. Called Perfectly Afflicted, the...
