by Jeff Slater | Jan 1, 2018 | Marketing Advice, Marketing Start Ups
How will you start the new year? We often think the best place to start our work is at the beginning. With everything in place, we can hit the start button and begin. We venture on a logical path forward knocking out each task and action item. Often, the best place to...
by Jeff Slater | Dec 28, 2017 | Personal Stories
When my Mom turned 90 last May, we had a big family celebration for her at my brother and sister-in-law’s home in New Jersey. The invitations said – 90 is the new 18. We showed a mini-documentary that my wife Ra El and I made about my mom, Bea Slater, that told the...
by Jeff Slater | Dec 27, 2017 | Marketing Advice, Personal Stories
On August 8, 2010, I started to blog about marketing. My first post was about vacuuming and how an ordinary activity can have an emotional connection. Since that date, I have written 865 posts mostly focused on marketing topics. Almost a half a million words later, I...
by Jeff Slater | Dec 25, 2017 | Advertising, Branding Issues, Marketing Advice
If you are marketing a product, service, brand or company in 2018, the following are tips that can help you succeed. These ideas come from years of marketing experiences from B2B and B2C marketing everything from brownies to business software. The following is...
by Jeff Slater | Dec 21, 2017 | Branding Issues, Interesting Brands, Marketing Advice
One of marketings job is to help a company tell their vision story to colleagues and associates. Where is a company going, what is the journey they are on and what is a picture that helps tell that story? Picking the right metaphor matters. It should connect and pull...
