by Jeff Slater | Apr 23, 2019 | Branding Issues, Marketing Advice, Marketing People
The role of a marketer is to be a translator. To help tell the story woven in the day-to-day activities of a company. Marketing translators help express in plain English, overly technical information. It takes features and communicates the implied benefits. Within...
by Jeff Slater | Apr 21, 2019 | Marketing Advice, Personal Stories
If you are searching for a new job, you are marketing a product called YOU. I received many inquiries from people asking my advice about job searches. Friends and acquaintances recognize that when they are searching for a job, they need to improve how they market...
by Jeff Slater | Apr 18, 2019 | Marketing Advice, Marketing Start Ups
The MVP or minimal viable product is a term coined by Eric Ries in The Lean Startup. But the notion of a minimal viable audience belongs to Seth Godin. He uses it to remind marketers how important it is to create a product for a specific group of people who share a...
by Jeff Slater | Apr 16, 2019 | Marketing Advice, Personal Stories
I got a call from a friend who lives in the Pacific North West. She worked in a senior marketing position for a mid-tier company and moved there about five years ago. When we spoke, she asked me for my advice. What do I do if the CEO sucks the energy out of business?...
by Jeff Slater | Apr 14, 2019 | Marketing Advice, Personal Stories
I don’t like to procrastinate even though the word later is in my last name. So, I decided to get my Real ID from the North Carolina DMV way ahead of the deadline. A Real ID is the new form of driver license that will be required to board a plane in late in 2020. To...
