by Jeff Slater | Sep 15, 2020 | Foodpreneurs, Interesting Brands, Marketing Advice, Personal Stories
Over the last month, three emails came to me about Rachel’s Brownies from enduring fans who were wildly ecstatic about our brand. Rachel’s Brownies was a business my wife started, and we built together from 1975-1989. These enduring fans find us either directly...
by Jeff Slater | Sep 13, 2020 | Marketing Books
Dan Heath has written another terrific book called Upstream. He and his brother have co-written several excellent books, including Switch, Made to Stick, Decisive, and The Power of Moments. His new book deals with a challenge I observe in most businesses. Companies...
by Jeff Slater | Sep 10, 2020 | Marketing Advice
“There is no such thing as a new idea. It is impossible. We simply take a lot of old ideas and put them into a sort of mental kaleidoscope. We give them a turn and they make new and curious combinations. We keep on turning and making new combinations...
by Jeff Slater | Sep 8, 2020 | Marketing Advice
Is it better to send a well-design email with nice photograph, your company logo, and your products in a template versus a simple, plain-text email? It is like the choice between plain vanilla or a fancy ice cream flavor. Is one better than another? The answer is both...
by Jeff Slater | Sep 6, 2020 | Marketing Advice
Do you find it hard to engage audiences either online or offline? How can you improve your engagement with a target audience? Many content marketers and sales representatives struggle with this problem. The primary objective of any marketer is to convince audiences of...
