by Jeff Slater | Jun 8, 2025 | Foodpreneurs, Marketing Advice
Launching a food brand is ridiculously difficult. In the beginning, you have all the jobs and all the things to do. And for newbies, it is a frightening array of acronyms and challenges. Energy radiates from startup food founders—the kind that comes from passion,...
by Jeff Slater | Jun 1, 2025 | Foodpreneurs, Marketing Advice
Churning for Change: How Ashley Vedder’s Dairy-Free Ice Cream Makes a Difference Vedder’s Ice Cream stands out—not just for its indulgent, vegan-friendly flavors but for the heartfelt mission behind the brand. Founded by Ashley Vedder, the company marries...
by Jeff Slater | May 26, 2025 | Foodpreneurs
Bland Is Out: Why Food Brands Are Betting Big on Bold, Global Flavors For years, food companies have relied on the safe and familiar. Vanilla. Hazelnut. “Original flavor.” These staples filled supermarket shelves and dominated menus, especially in mainstream American...
by Jeff Slater | May 18, 2025 | Interesting Brands, Marketing Advice
In the crowded consumer packaged goods landscape, one brand has quietly grown into a behemoth that rivals—and often surpasses—the industry’s most established names. It’s not backed by marketing budgets in the hundreds of millions or splashy Super Bowl...
by Jeff Slater | May 11, 2025 | Branding Issues, Marketing Advice
How Donald Miller’s StoryBrand work can help you communicate more effectively. With nonstop scrolling, algorithmic amnesia, and inboxes that look like Times Square at midnight, getting your brand message heard—let alone remembered—is a herculean task. But what...
