by Jeff Slater | May 6, 2013 | Uncategorized
I recently hosted a wine marketing conference near Napa for senior level marketing professionals called The Exchange. Sponsored by Nomacorc, the theme of our conference was to explore the contradiction that what a consumer says is remarkably different from what they...
by Jeff Slater | Nov 13, 2012 | Uncategorized
The Exchange- A wine marketing conference October 30, 2012I recently had the pleasure of creating and organizing a high-level event for the wine marketing industry. It was a chance to bring together industry professionals, top-notch speakers and to create an...
by Jeff Slater | Jul 30, 2012 | Uncategorized
How do you tell your story effectively?There are unlimited to ways to market your brand to your target audience. One of the more effective way to get the word out today is video. It is passive (just sit and watch), viral (helps me spread the word online) and engaging...
by Jeff Slater | Jan 4, 2012 | Uncategorized
I’m often amused when I see people handing out printed brochures with glossy paper and thousands of words that no one will ever read. Let’s face it, business people don’t want to read a lot of information. Even if they are interested in your company and...
by Jeff Slater | Nov 18, 2011 | Uncategorized
Hats off to Nomacorc During my ritual fall cleaning exercise where I take everything out of the front hall closet and try to find things I no longer need, I stumbled upon my collection of baseball caps and hats. Sitting on the shelf are hats from my Slim Jim...
