by Jeff Slater | Nov 19, 2023 | Foodpreneurs, Marketing Advice
Navigating the Shifting Landscape of the Food Industry: Unforeseen Trends Shaping the Future of Food The dynamic and ever-evolving food industry is poised for transformative changes in the coming decade. While we can anticipate continuing existing trends, such as the...
by Jeff Slater | Oct 8, 2023 | Branding Issues, Marketing Advice
The Evolution of Logos: Adapting to the Mobile Era Adaptation is critical to staying relevant in the fast-paced branding and design world. With the increasing prevalence of smartphones and mobile screens in our daily lives, brands are recognizing the need to simplify...
by Jeff Slater | Sep 24, 2023 | Marketing Advice, Marketing People
Embracing Failure: The Unexpected Power of a “Failure” Section on Your Resume Do you have a failure section of your resume? In a world driven by success stories and triumphant narratives, it might seem counterintuitive to suggest that including a...
by Jeff Slater | Sep 17, 2023 | Marketing Advice
Strategic Positioning in CPG: Harnessing the Power of Jobs to Be Done and Disruptive Innovation In the fast-paced and fiercely competitive world of Consumer-Packaged Goods (CPG), positioning isn’t just about catchy slogans and memorable logos; it’s a...
by Jeff Slater | Aug 6, 2023 | Marketing Advice
Embracing the Age of the Empathetic Marketer I have sat through over a dozen focus groups in the last year. Most of these conversations with consumers were for food, beverage, and consumer packaged goods products. One theme was apparent across almost all the...
