by Jeff Slater | Jan 14, 2024 | Interesting Brands
From Workbench to Trendsetter: How Stanley Turned a Flask into a $750 Million Phenomenon Imagine a brand synonymous with rugged durability, trusted by tradespeople and outdoor enthusiasts for over a century. During World War II, this brand was known for its...
by Jeff Slater | Jan 7, 2024 | Marketing Advice
Embracing Karuna: A Compassionate Word to Guide Me in 2024 I love to select a word to guide me for the coming year. For 2023, I chose sonder as my word. It means the profound feeling of realizing that everyone, including strangers passing in the street, has a life as...
by Jeff Slater | Jan 2, 2024 | Personal Stories
My mother passed away at 10:27 am on Friday, December 29, 2023. I’m sharing this remembrance from her funeral. Thanks for allowing me a moment of grace to tell a brief part of Mom’s story. Bea was known as Bea Bea and Queen Bea. Beatrice Ginsberg Slater...
by Jeff Slater | Dec 10, 2023 | Marketing Advice
In a world where food waste is a pressing issue, Too Good to Go has emerged as a beacon of hope, transforming surplus food into an opportunity for businesses and consumers alike. Founded in 2016 by Lucie Basch, the app has redefined the traditional approach to food...
by Jeff Slater | Nov 26, 2023 | Branding Issues, Marketing Advice
2023 has been a gratifying year for my fractional CMO business, The Marketing Sage Consultancy. I got to work on several exciting projects with complicated challenges that required patience, passion, and professionalism. Without revealing confidential details,...
