by Jeff Slater | May 2, 2019 | Marketing Advice, Marketing Start Ups, Personal Stories
During my career, I have launched many brands, products, and even a few companies. Some patterns emerge with each of those experiences. I have learned some powerful lessons. This list of nine reasons why your product will fail is not complete but should help frame the...
by Jeff Slater | Apr 30, 2019 | Marketing Advice, Marketing People, Personal Stories
Have you been watching the incredible James Holzhauer on Jeopardy? He is a professional gambler and has won over a million dollars including all of the top single-day amounts for one game. I think his one-day record is $130K. During the interviews, he talked about a...
by Jeff Slater | Apr 18, 2019 | Marketing Advice, Marketing Start Ups
The MVP or minimal viable product is a term coined by Eric Ries in The Lean Startup. But the notion of a minimal viable audience belongs to Seth Godin. He uses it to remind marketers how important it is to create a product for a specific group of people who share a...
by Jeff Slater | Apr 11, 2019 | Marketing Advice, Marketing People
The successful marketer is helping a narrow and specific community to achieve their goals. He isn’t trying to save the world but is trying to help one person make something happen by painting one picture. He is visualizing a future state with bright and vibrant...
by Jeff Slater | Apr 9, 2019 | Marketing Advice, Marketing Start Ups
I’m working on a project to help a client start a new B2C business. The category is new to me so I am knee-deep in market research. I’m learning critical lessons each day about an industry that I know little about and am researching with my eyes wide open. I’m...
