by Jeff Slater | May 28, 2019 | Marketing Advice, Marketing Start Ups
Inside the hearts and minds of your associates at your company, are stories about what your brand does to help your clients. They know they provide value and feel good about their work. The challenge is that these stories are locked up insides waiting to be set free....
by Jeff Slater | May 26, 2019 | Marketing Advice, Personal Stories
An email arrived in my inbox from a woman who worked at Rachel’s Brownies, the business that my wife started and we owned and operated until 1989. Annette was a young, 15-year-old girl with purplish nails who came in looking for a part-time job helping out in the...
by Jeff Slater | May 23, 2019 | Marketing Advice
A fulcrum is a point on which a lever rests or is supported and on which it pivots. When you try something new, you are balancing between risk and reward. At the center, the fulcrum is the pivot point in either direction. I find it odd when I hear about companies that...
by Jeff Slater | May 12, 2019 | Personal Stories
Allow me a brief indulgence to share a short story that involves my almost 92-year-old mom, Steven Van Zandt, Bruce Springsteen and underwear put on backward. Unlike my other blog posts, this isn’t about marketing. But it is a story about the power of superstition,...
by Jeff Slater | May 7, 2019 | Marketing Advice, Marketing Start Ups
What attracts potential clients to your front door or website? How do you pull people toward you with valuable information that helps them do their job, succeed in their mission or make their dreams come true? Magnets are the tactics that make up the mix of marketing...
