by Jeff Slater | Apr 4, 2019 | Marketing Advice
A design engineer I know works with companies to help them prototype new products. She always tries to understand the challenge from the most human and emotional perspective before she does any concept drawing. Her question to her clients is simple: What is the...
by Jeff Slater | Mar 26, 2019 | Marketing Advice, Marketing Start Ups
One of my 2019 projects involves solving a complex challenge for a client. I knew that I could come up with a lot of exciting options, but I wanted to ensure that I had a ‘devil’s advocate’ on the review team who would keep challenging my approach, my idea and my...
by Jeff Slater | Mar 14, 2019 | Marketing Advice, Personal Stories
When AAA came to my Mom’s house to jump start or replace the battery in her car, and the young serviceman couldn’t find her battery, I knew something was wrong. I politely said, aren’t you trained to start batteries? He told me that every car is different. That...
by Jeff Slater | Mar 12, 2019 | Branding Issues, Marketing Advice
By screaming with a megaphone, I can get the attention of a thousand people. Trust is different. You build trust, one person at a time. Trust requires creating a relationship slowly with a small number of people. You have to do more listening. Success no longer comes...
by Jeff Slater | Mar 10, 2019 | Marketing Advice
When Sam Nasserian went out to restaurants in the San Francisco area, he had one main complaint. Every restaurant was so damn loud he could never hold a conversation with friends. Was he the only person not enjoy his dining experience because of the ear-popping noise?...
