by Jeff Slater | May 12, 2020 | Interesting Brands, Marketing Advice
Show don’t tell is one of my favorite marketing tips. I could write ten thousand words convincing you that the carpet I was marketing will stay clean through every type of situation you can imagine. Or, I could create a video where flooring company Mohawk...
by Jeff Slater | May 10, 2020 | Marketing Advice, Marketing People
My brother Mitch knows a lot of creative people who love Bruce Springsteen, The Mets and great bourbon. I enjoy getting introduced to his friends, especially when they also love marketing like me and know a lot about e-commerce. One of Mitch’s close friends is...
by Jeff Slater | May 5, 2020 | Branding Issues, Marketing Advice
Creating a sharp positioning statement for a brand reminds me of the story of the proverbial woodsmen who proclaims if he had an hour to cut down a tree, he would spend 50 minutes sharpening his blade, and 10 minutes cutting down the tree. First of all, a sharp...
by Jeff Slater | Apr 30, 2020 | Marketing Advice
Noriaki Kano published a paper in 1984 to help product managers determine satisfaction with features. The Kano Model has three core concepts: What basic needs must be met? Define the mandatory performance requirements? Are their attractive needs you can implement to...
by Jeff Slater | Apr 28, 2020 | Marketing Advice, Personal Stories
A friend commented to me that she was surprised I could write a blog three times a week for fifty-two weeks for ten years. I told her that for a long time, I have been trying to free the writer inside. A Natural Writer Writing was not something that came naturally to...
