A guest post by my friend Derrick Daye from The Blake Project about BrandInsistence. This was first published on Branding Strategy Insider. Every established brand should have a clear understanding of its brand equity. The Blake Project’s BrandInsistence brand...
When customers engage with your brand, what do you want them to feel? Apple is the grandmaster of focusing on emotional states. I love to observe them. Take one minute and thirty seconds to learn from the best. Apple Video In case you can’t see the video within...
When you stop and think before you communicate, you will become more productive. Now that more communication is coming through screens and not in person, it is helpful to remember a few essential methods to make your intention clear. Communicate with Intention...
A decade ago, I started writing this blog. It was just after my father’s passing, and I needed a place to tell a few personal and professional stories. I thought writing a blog was worth trying and would be helpful therapy. I named it MomentSlater because, for...
We will define the new normal with one word – remote. And, there will be an acceleration of remote trends that began long before Covid 19. Gasoline is being poured on change and igniting what was already beginning in the economy. The economy is NOT a light switch you...
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