by Jeff Slater | Jun 1, 2021 | Marketing Advice
Brand essence is the soul of your brand. In one or two words, your brand’s essence tells you what the brand represents. It brings ideas like values, mission and vision together to express the DNA of what your brand means. Like a fingerprint, your brand essence...
by Jeff Slater | May 27, 2021 | Marketing Advice
A guest post about email tactics from Mike Khorev, SEO expert. Building an email list is not an easy endeavor. Almost every email marketer would vouch for that fact. That is why you should be mindful of the kind of emails that you send. It’s one of the most...
by Jeff Slater | Apr 25, 2021 | Branding Issues
I often work on brand naming projects helping companies create the right new name to communicate their brand’s essence. No one wants a brand name that blends into the wallpaper. Clients typically want a name that dazzles, stuns, and projects an image different...
by Jeff Slater | Apr 18, 2021 | Marketing Books
We binge watch TV shows through streaming services like Netflix, Hulu, and Amazon Prime. Once we get hooked, it is hard to stop because the content is compelling and keeps us watching. Can a brand’s content be binge-able too? And what is binge marketing? Think...
by Jeff Slater | Apr 15, 2021 | Marketing Advice, Marketing People
Enjoying a long-term career as a Chief Marketing Officer (CMO) takes more than a drive to succeed and a love of marketing. You can be a top-performing digital strategist. But without the right skills in your repertoire, your desire to become a CMO might be just...
