by Jeff Slater | Apr 8, 2021 | Marketing Advice, Personal Stories
At times I provoke trouble – sort of marketing provocateur. I enjoy being the one saying – hey, can we talk about the elephant in the room? I’m not talking about getting into trouble, but if I am in a meeting, I like to take a step back and ask, why are we doing...
by Jeff Slater | Apr 6, 2021 | Marketing Advice
The upside-down ketchup bottle earned its inventor, Paul Brown, $13 million. With over 111 prototypes and many drained credit cards, he persisted and changed the way people consume ketchup and other condiments. He thought about the challenge from a new perspective....
by Jeff Slater | Apr 1, 2021 | Marketing Advice
Well, companies need more of the correct type of meetings. Of course, companies hold too many meetings. But the type of meeting I’m talking about is the pre-meeting before your company is about to pitch a prospective client or to present important findings a d...
by Jeff Slater | Mar 23, 2021 | Interesting Brands, Marketing Advice
The Power of Polarity Thinking How To Create Great Marketing Animated Videos One of the ways I market my consulting business, The Marketing Sage is by using short, animated video. To create these easy-to-assemble animated videos to market your product or service, you...
by Jeff Slater | Mar 11, 2021 | Marketing Advice, Marketing Start Ups
This is a guest post by Elizabeth Hines, a social media consultant about Clubhouse. Conversations about Clubhouse are everywhere right now, and the chances are that your business is looking towards it and seeing if it’s right for you. However, the question remains:...
