by Jeff Slater | Sep 18, 2022 | Branding Issues
Your company or brand name is often the cornerstone of your marketing. In a word or two, it tells your story. It evokes a feeling. Along with a tagline connected to the name, it may be the most powerful way you explain in under a few seconds who you are and what you...
by Jeff Slater | Jul 31, 2022 | Marketing Advice
Marketing Consultants Should Be Connecting the Dots When Jessica reached out to see if her company should hire me as a marketing and brand strategist, we had a long conversation about her challenges, marketplace, and constraints. As the call ended, Jessica asked, how...
by Jeff Slater | Jul 24, 2022 | Personal Stories
How to Prepare as a Guest on a Podcast Many marketers will get invited to be a guest on a podcast. About six weeks ago, I was honored to be interviewed on Flowing East and West: The Perfectly Imperfect Journey. You can also find the interview here on Apple Podcasts....
by Jeff Slater | Jul 19, 2022 | Branding Issues
What Does Your Brand Voice Sound Like? What does your brand sound like to customers and prospects? Every marketer who works on a brand must understand and share the brand’s voice and personality with the team. Words, tone, and personality communicate a brand...
by Jeff Slater | Jul 12, 2022 | Personal Stories
Guest Bloggers Wanted With Fresh Points of Views on Marketing Over the last year, I have opened my blog to guest writers with different views and perspectives about marketing. My goal is to bring a range of alternative insights and thoughts to those who read my posts....
