by Jeff Slater | May 22, 2015 | Marketing Advice, Personal Stories
I had a request for marketing advice from a budding entrepreneur who wanted to start a restaurant. He loved to cook and was excited about the challenge. But he knew he had to think about the marketing of the business before he sautéed his first shitake mushroom. He...
by Jeff Slater | May 13, 2015 | Marketing Advice, Marketing People, Personal Stories
When I worked for for a software company, I was fortunate to have on my team a woman, Kristi Lee-John who was an outstanding public relations professional. Today Kristi owns and operates a successful PR firm in Raleigh called Crossroads. I learned quite a lot from...
by Jeff Slater | May 11, 2015 | Interesting Brands, Marketing Advice, Personal Stories
“Come and listen to my story about a man named Jed, a poor mountaineer barely kept his family fed, and then one day he was shooting at a squirrel, and up from the ground came a bubbling oil.” I remember my family sitting around the TV in the 1960’s watching The...
by Jeff Slater | May 4, 2015 | Marketing People, Personal Stories
I had the privilege and honor to work with Howard Moskowitz this past week as he was a keynote speaker at Nomacorc’s Wine Marketing Exchange Conference at Bardesonno in Yountville, California. If you don’t know of Howard’s reputation and influence in the food,...
by Jeff Slater | May 1, 2015 | Marketing Advice, Personal Stories
I buy my mother chocolates for Mother’s Day because as Forest Gump said, “life is like a box of chocolates AND there is nothing like sweet navigation to make the shopping experience easy.” At least I think he said that. Mom loves chocolate and is the keeper of the...
by Jeff Slater | Apr 20, 2015 | Interesting Brands, Marketing Advice, Marketing People, Personal Stories
What is your go to method for finding a resource to help you fix your roof, your pipes or your car? More importantly, how do your customers find out about you and your product or service? More often than not it is on Facebook or other social media outlets. Can...
