by Jeff Slater | Jun 17, 2015 | Marketing Advice, Personal Stories
Please Stop Doing This on Linkedin Dear Jeff, Thanks for accepting my invitation to connect. I want to see if you are available to speak to me so that I can tell you about my company, our services and why I think your business needs our help. I looked at your...
by Jeff Slater | Jun 8, 2015 | Marketing Advice, Personal Stories
I have been traveling on business to Europe this past week. Since I don’t speak French or Italian, I am often at the mercy of a sign or pictograph for information. As I was buck naked about to get into the shower, I was faced with my first challenge in the south of...
by Jeff Slater | May 29, 2015 | Interesting Brands, Marketing Advice, Marketing People, Personal Stories
Brands are in a fight for attention. They need to go beyond collecting reams of data to understand how a consumer engages with a product or service. Big data doesn’t trump emotions and values. You can’t just talk about features of your product anymore. At the...
by Jeff Slater | May 22, 2015 | Marketing Advice, Personal Stories
I had a request for marketing advice from a budding entrepreneur who wanted to start a restaurant. He loved to cook and was excited about the challenge. But he knew he had to think about the marketing of the business before he sautéed his first shitake mushroom. He...
by Jeff Slater | May 13, 2015 | Marketing Advice, Marketing People, Personal Stories
When I worked for for a software company, I was fortunate to have on my team a woman, Kristi Lee-John who was an outstanding public relations professional. Today Kristi owns and operates a successful PR firm in Raleigh called Crossroads. I learned quite a lot from...
by Jeff Slater | May 11, 2015 | Interesting Brands, Marketing Advice, Personal Stories
“Come and listen to my story about a man named Jed, a poor mountaineer barely kept his family fed, and then one day he was shooting at a squirrel, and up from the ground came a bubbling oil.” I remember my family sitting around the TV in the 1960’s watching The...
