by Jeff Slater | Aug 7, 2015 | Interesting Brands, Marketing Advice, Marketing Start Ups
Packaging is a real art form and vital for getting your product to be noticed. From marketing brownies, fresh squeezed juices, Cheerwine, Slim Jim and dozens of other products, I have learned a few tricks of the trade. Here are nine ideas to prevent the most common...
by Jeff Slater | Jul 31, 2015 | Marketing Advice, Marketing Start Ups
The most common question I get from readers and friends is how to start a small business. Starting is the really hard part. People expect some secret sauce that you spread across your forehead and suddenly, customers start to call. Ideas are easy to say, actions are...
by Jeff Slater | Oct 8, 2014 | Interesting Brands, Marketing Advice, Marketing Start Ups
On a recent trip back from New Jersey, I ended up at the Charlotte Airport. Having consumed a liter of water, I needed to find the bathroom once I got off the plane. Little did I know that I was walking into a public bathroom with an attendant who proudly proclaimed:...
