by Jeff Slater | Oct 27, 2017 | Foodpreneurs, Marketing Advice, Marketing Start Ups
How can you use Amazon’s reach as a core part of starting a food business? Madeline Haydon from Seattle, Washington was lactose intolerant but loved coffee. The choices for creamers for her coffee was filled with sugars and things she didn’t want in her cup of morning...
by Jeff Slater | Oct 6, 2017 | Marketing Advice, Marketing Start Ups
Like you, I love the mute button on my remote. I get to silence the commercials when I’m watching live TV like a news show. I hate interruptions. As a marketer, you want customers to pay attention to your message. You want to be heard, listened to and have your...
by Jeff Slater | Oct 4, 2017 | Marketing Advice, Marketing Start Ups
Sheila has a new business selling online jewelry. Her craft is evident when you see the unusual combinations of materials she puts together and she is confident there are people who will buy from her. She hired me to advise her about marketing. I didn’t tell her what...
by Jeff Slater | Oct 2, 2017 | Branding Issues, Marketing Advice, Marketing Start Ups, Personal Stories
I’m preparing to give some speeches later this fall to some trade associations and thought I’d share a few highlights from my presentation. I’m speaking to folks with a range of marketing knowledge and expertise in the world of marketing. Here are five of those key...
by Jeff Slater | Sep 27, 2017 | Branding Issues, Marketing Advice, Marketing Start Ups
The following ten examples are unexpected marketing ideas that leave your customers with an emotional connection to you and your brand. They have a modest connection to what you sell. They have everything to do with how your customer will feel. A bookstore that won’t...
by Jeff Slater | Sep 25, 2017 | Marketing Advice, Marketing Start Ups
I don’t like to think outside of the box. As a marketing guy, I get asked for “out of the box ideas”, and I must push back. Why don’t we figure out what our box is first (category rules, brand standards, guidelines, value proposition, vision, etc.) before...
