by Courtney O'Brien | Feb 9, 2025 | Marketing Advice, Marketing Start Ups
A guest post from my friend Courtney O’Brien who worked in Senior Marketing Roles at Coca-Cola (Coke Zero), Gallo (Apothic) and Danone (Evian). From Concept to Can: The Brutal Truth About Launching a Beverage Brand in 2025 One of my mentors once asked me a...
by Jeff Slater | Sep 15, 2024 | Marketing Advice, Marketing Start Ups
FOUNDER’S MODE: Unlocking Startup Success or Courting Controversy? In my startup in the bakery business, I was clueless. I didn’t hire professional managers to run the business, I hired kind, smart and competent people who could help me figure out what to...
by Jeff Slater | Oct 15, 2023 | Marketing Advice, Marketing Start Ups
Mastering Product Market Fit: A Crucial Strategy for Startups in the CPG World In the dynamic landscape of modern business, startups often struggle to establish their brand and gain a foothold in the market. The concept of “product-market fit” has emerged...
by Jeff Slater | May 24, 2023 | Marketing Advice, Marketing Books, Marketing Start Ups
What is the essential advice for a startup? During a call with a prospective client starting a new business, they asked me for the four critical pieces of advice that I help clients learn and understand. If she works with me, this owner wanted to know my marketing...
by Jeff Slater | Apr 26, 2023 | Marketing Advice, Marketing Start Ups
Beyond the Logo: Unconventional Branding Tips for Small Businesses Small businesses make the world go round. Making up 99.9% of all businesses in the US alone, SME businesses are indeed up against a behemoth of competition no matter which industry they find themselves...
by Jeff Slater | Apr 9, 2023 | Marketing Advice, Marketing Start Ups
What Every Company is Dying to Know About Product Life Cycle Understanding the concept of the product lifecycle is crucial to ensure the success of any product. From seed to ripe and moldy fruit, products go through transitions like apples or oranges. Product...
