by Jeff Slater | Sep 17, 2014 | Marketing Advice, Marketing Books
“If you don’t like change, wait until you see how much you enjoy irrelevance” General Shinseki Brands are faced with the fast-pace change of the marketplace. Suddenly cereal consumption is on the decline and Paleo diet is rising fast. Carbonated soft drinks are...
by Jeff Slater | Aug 20, 2014 | Marketing Books
I heard Denise Lee Yohn on Mitch Joel’s Six Pixels of Separation podcast last month. She was promoting her new book, What Great Brands Do and it piqued my interest. Denise’s marketing book unravels seven principles that demonstrate what the great brands do… ...
by Jeff Slater | Jul 15, 2013 | Marketing Books, Uncategorized
How often each day are you taking from others without reciprocating? Or, are you in constant mode of giving help 24/7? Adam Grant’s brilliant new book called Give and Take is an exceptional well researched book outlining the way that being a giver can influence your...
by Jeff Slater | Mar 4, 2013 | Marketing Books, Uncategorized
Best Often Loses If you are old enough to remember VHS, you also remember Betamax. Technology geeks often say that Betamax was a far superior product. Why didn’t Betamax win during the video tape wars? Have you ever used TIVO? Tivo was a superb technology that...
