by Jeff Slater | Oct 15, 2020 | Marketing Advice
Have you had to close the doors of your business for a while because of the COVID-19 pandemic? Countless small business owners have faced the same scenario over the past few months. Now that many companies are starting to reopen and get back to their normal...
by Jeff Slater | Oct 13, 2020 | Marketing Advice
Throughout my career, the consultant tended to get a bad rap. Sometimes – they deserve it. I have seen consultants enter a business and create mounds of slides without clear takeaway or insights. On some occasions, the consultants had a highly focused job and were...
by Jeff Slater | Oct 11, 2020 | Branding Issues, Foodpreneurs, Marketing Advice, Personal Stories
The first time I met my friend Tom Barbitta, we were arch competitors in the highly competitive meat snack world. Yes, meat snacks can get nasty. At the time, I was the EVP of Marketing for GoodMark Foods, who owned the Slim Jim brand, and Tom headed up Oberto’s...
by Jeff Slater | Oct 8, 2020 | Branding Issues, Marketing Advice
For businesses that rely on commerce from the immediate and surrounding and even transient communities, local SEO is something you must control. You may or may not have an active SEO strategy for general search. Either way, add local SEO to your list of things to do....
by Jeff Slater | Oct 6, 2020 | Branding Issues, Marketing Advice
Gone are the days when starting a business was relatively risk-free because of low competition. Today, with widespread internet connectivity and increased social media usage, competition has grown by leaps and bounds across all sectors. Because customers have a wide...
by Jeff Slater | Oct 4, 2020 | Marketing Advice
Poshmark is a social commerce marketplace where people can buy and sell new or used clothing, shoes, and accessories. My wife started a Poshmark business a few years ago, selling things from her closet that she no longer wears and from treasures she finds at...
