by Jeff Slater | Jul 27, 2025 | Branding Issues, Marketing Advice
The Original Sin of Brand Dilution: Lessons from Boston Chicken Success often comes not from doing more, but from doing less, better. The temptation to broaden your product offering, attract more customers, and grow revenue through expansion is profoundly human and...
by Jeff Slater | Jul 20, 2025 | Foodpreneurs, Marketing Advice
Having watched countless food startups rise and fall over the years, I’ve noticed patterns in their failures that are both heartbreaking and preventable. The food industry might seem approachable—everyone eats—but it’s riddled with hidden complexities that...
by Jeff Slater | Jul 13, 2025 | Foodpreneurs, Marketing Advice
From Technology to Market: How Ripple Built a Business Model That Works In the world of food technology startups, numerous companies burn through venture capital in their pursuit of the next big thing. They develop impressive technology, create beautiful pitch decks,...
by Jeff Slater | Jul 6, 2025 | Foodpreneurs, Marketing Advice
Why Matcha Took Off: The Cultural, Wellness, and Brand Catalysts Behind Its Green Surge: How a Green Powder Turned to Gold I’m always curious about how certain products go from niche to near-mainstream. One of the most compelling examples in the past decade is matcha....
by Jeff Slater | Jun 29, 2025 | Marketing Advice
Is synthetic data going to change market research? For decades, market research has relied on familiar methods—surveys, focus groups, and ethnographies. These tools help brands understand how consumers think, feel, and behave. But they also come with trade-offs: time,...
by Jeff Slater | Jun 22, 2025 | Foodpreneurs, Marketing Advice
Ten Entrepreneurial Food Brands Making Big Moves in Grocery Stores Right Now Starting a food brand is exciting but also a high-risk endeavor. One of the biggest challenges lies in the capital-intensive nature of food production and distribution. Unlike digital...
