by Jeff Slater | Jan 19, 2021 | Marketing Advice
2020 came and went like thirty-two hurricanes hitting all at once. It destroyed almost everything in its path, but now, it is time to put on the gloves and rebuild in the New Year. And, it is time to start thinking about your 2021 marketing plan. Business owners...
by Jeff Slater | Jan 5, 2021 | Marketing Advice
Want to become a better marketer? Here are 21 tips. A better marketer should use a personal voice, not a corporate one. Lose the corporate voice in your content. Speak like a human being. Make your content helpful, even giving away stuff you think you should get paid...
by Jeff Slater | Dec 27, 2020 | Marketing Advice
A guest post from Henning Schwinum from Vendux – experts in interim and fractional sales leadership. One of the problems organizations face is hiring a sales leader with the experience and proven track record to succeed. An alternative approach that many...
by Jeff Slater | Dec 22, 2020 | Marketing Advice
Here is a shortlist of things I used to do. I used to buy business suits and ties and work in an office. I used to go to the store for groceries. I used to answer the phone at home when it rang. I used to buy film, load it into my camera, and take snapshots. I used to...
by Jeff Slater | Dec 20, 2020 | Interesting Brands, Marketing Advice
When I saw Lunchclub.ai mentioned by my friend Mark Schaefer, I knew I wanted to check it out. Mark is an author, teacher, speaker, and all-around insightful marketing thought leader. He is like a curator of what he sees that is coming next. Check him out if you...
by Jeff Slater | Dec 17, 2020 | Marketing Advice, Uncategorized
This is a guest post by Dino Skerlos, a Sales Xceleration advisor, and someone who knows a few things about how to turbo-charge LinkedIn. When Jeff Slater, Chief Listening Officer from The Marketing Sage, made the kind offer to allow me to write a guest post on his...