by Jeff Slater | Jul 28, 2024 | Branding Issues, Marketing Advice
How do consumers make decisions? One concept that has gained significant traction recently is Category Entry Points (CEPs). This robust framework, developed by the Ehrenberg-Bass Institute, offers marketers a fresh perspective on consumer behavior and brand growth....
by Jeff Slater | Jul 21, 2024 | Marketing Advice, Personal Stories
The story of Fanny Slater, my daughter and her journey. My name is Jeff, and I am a podcast addict. I’m not sure if there is a 12-step program for us, but I don’t make excuses for my addiction. As a lifelong learner and curious marketing strategist, I want to listen...
by Jeff Slater | Jul 14, 2024 | Foodpreneurs, Marketing Advice
Bachan Japanese BBQ Sauce – A Remarkable Lesson for Marketers In the crowded and competitive world of condiments, it’s rare to see a newcomer make significant waves. That’s exactly what Bachan Japanese BBQ Sauce has achieved in a remarkably short...
by Jeff Slater | Jul 7, 2024 | Foodpreneurs, Marketing Advice
In the crowded landscape of quick-service restaurants, where bland names and forgettable logos are the norm, one brand has burst onto the scene with a name so audacious it stops you in your tracks: Slutty Vegan. This Atlanta-based burger joint has leveraged the power...
by Jeff Slater | Jun 30, 2024 | Marketing Advice
Ice Cream in Winter – How Occasion-Based Marketing Can Lick the Competition As a marketing strategist in the food and beverage industry, I’ve always been fascinated by the challenges and opportunities presented by seasonal products. Few categories face...
by Jeff Slater | Jun 23, 2024 | Advertising, Marketing Advice
The Ehrenberg-Bass Buyer Moderation Model: A Foundational Framework for Customer Acquisition As marketing professionals, understanding consumer behavior is paramount to effectively acquiring and retaining customers. One of the most influential theories in this domain...
