by Jeff Slater | Jan 14, 2024 | Interesting Brands
From Workbench to Trendsetter: How Stanley Turned a Flask into a $750 Million Phenomenon Imagine a brand synonymous with rugged durability, trusted by tradespeople and outdoor enthusiasts for over a century. During World War II, this brand was known for its...
by Jeff Slater | Aug 27, 2023 | Interesting Brands, Marketing Advice
Creating Lasting Impact: Exploring “The Power of Moments” by Chip and Dan Heath I am rereading Heath’s brother’s book, The Power of Moments, from 2017. I remember it helped me think about brand and marketing strategy differently. In the dynamic...
by Jeff Slater | Feb 19, 2023 | Interesting Brands, Marketing Advice
Regenerative organic farming is a holistic approach to agriculture that focuses on regenerating the health and fertility of the soil rather than simply producing food and fiber. More and more food brands are starting to emphasize this approach in their marketing. This...
by Jeff Slater | Feb 5, 2023 | Interesting Brands, Marketing Advice
From Edsel to Google Glass to LIFEWTR. Product Strategy Fails When It isn’t In Alignment with The Business Building a product strategy can be challenging, but it is an essential muscle for any organization that wants to flex its strength and create and launch...
by Jeff Slater | Feb 1, 2023 | Interesting Brands, Marketing Advice
Do you use a lens of disruption for new products? In today’s crowded consumer packaged goods world, standing out in the food and beverage industry is more critical than ever. You’ll never succeed in bringing to a buyer another product that looks, feels,...
by Jeff Slater | Dec 11, 2022 | Interesting Brands, Marketing Advice
Distilling Your Brand Message When Fawn Weaver learned of the intersection of Jack Daniel and Uncle Nearest, her spirits rose. During travels in Asia, Weaver saw a photo of THE Jack Daniels surrounded by co-workers. In the center of the picture was a black man, as if...
