by Jeff Slater | Dec 28, 2025 | Interesting Brands, Marketing Advice
In 2025, I posted 52 blogs that have reached hundreds of thousands of viewers and subscribers. My readers include food and beverage buyers, retailers, marketing professionals, and founders interested in brand and marketing strategy. It is always fascinating to see...
by Jeff Slater | Dec 21, 2025 | Branding Issues, Interesting Brands
Ever hear of Quince? I hadn’t heard of this business until I heard about efforts to disrupt the luxury goods industry. And that, beyond apparel, they were sticking a big toe into the food-and-beverage world. This Quiet Giant Is Reshaping Consumer Expectations...
by Jeff Slater | Dec 7, 2025 | Interesting Brands, Marketing Advice
Marketers talk endlessly about products, price, and promotion. Place rarely earns the same attention. It is often treated as a logistical detail rather than a strategic driver of brand growth. Yet a subtle shift in where a product is sold can reshape an entire...
by Jeff Slater | Sep 7, 2025 | Interesting Brands, Marketing Advice
No one wants to read another take on Cracker Barrel logo, especially me. I’d like to elevate this to a higher, strategic level and ask the question: What is a smart way to think about logo refreshes or redesigns in general, and how can you avoid going crazy?...
by Jeff Slater | May 18, 2025 | Interesting Brands, Marketing Advice
In the crowded consumer packaged goods landscape, one brand has quietly grown into a behemoth that rivals—and often surpasses—the industry’s most established names. It’s not backed by marketing budgets in the hundreds of millions or splashy Super Bowl...
by Jeff Slater | May 4, 2025 | Interesting Brands, Marketing Advice
The Beauty of Ugly Estates: How Ryan Reynolds and Gallo’s Collaboration Breaks All Wine Industry Rules Gallo and Ryan Reynolds have chosen a different path in an industry steeped in tradition and elegance, where labels boast prestigious vineyards and...
