by Jeff Slater | May 18, 2025 | Interesting Brands, Marketing Advice
In the crowded consumer packaged goods landscape, one brand has quietly grown into a behemoth that rivals—and often surpasses—the industry’s most established names. It’s not backed by marketing budgets in the hundreds of millions or splashy Super Bowl...
by Jeff Slater | May 4, 2025 | Interesting Brands, Marketing Advice
The Beauty of Ugly Estates: How Ryan Reynolds and Gallo’s Collaboration Breaks All Wine Industry Rules Gallo and Ryan Reynolds have chosen a different path in an industry steeped in tradition and elegance, where labels boast prestigious vineyards and...
by Jeff Slater | Feb 23, 2025 | Interesting Brands, Marketing Advice
Hunt Brothers Pizza – A Case Study in Finding the White Space You know Domino, Pizza Hut, and Little Caesars. But I bet you’ve never heard of this $800MM pizza chain. I love to study restaurants and how they distinguish themselves to consumers. As a food...
by Jeff Slater | Feb 2, 2025 | Interesting Brands, Marketing Advice
The story of Hero Cosmetics exemplifies how identifying an unmet consumer need, careful brand building, and strategic market positioning can create extraordinary value in the beauty industry. Founder Ju Rhyu transformed a simple acne patch into a multimillion-dollar...
by Jeff Slater | Jan 19, 2025 | Interesting Brands, Marketing Advice, Marketing People
When Mary Angelini looked at her daughter Gabi’s future, she saw what many parents of children with developmental disabilities see – uncertainty. As Gabi approached adulthood, the question that kept Mary up at night wasn’t just “What’s...
by Jeff Slater | Dec 15, 2024 | Interesting Brands, Marketing Advice
Piercing a Market – How Rowan Created a $100MM Market Rowan’s is a chain of 30 piercing stores that use nurses instead of part-time teenagers. At the heart of Rowan’s success is its founder, Louisa Serene Schneider—a finance professional turned innovative...
