by Jeff Slater | Feb 25, 2024 | Foodpreneurs
The Delectable Harmony of Sweetness and Protein My friend Mark Friedman has a terrific marketing podcast called The Marketing Playbook. He has insightful guests with incredible careers. Sometimes, his guests share the disruptive activities they are working on that can...
by Jeff Slater | Feb 4, 2024 | Foodpreneurs
TACHE: Crafting a Nutty Niche in the Beverage Market with Pistachio Milk I buy pistachios as a snack every week. I love the taste, flavor, and health benefits. So when I learned about a company marketing pistachio milk – I turned green with envy. In the dynamic...
by Jeff Slater | Dec 17, 2023 | Foodpreneurs, Marketing Advice
In the ever-evolving landscape of hydration solutions, one company has not only made waves but has successfully flooded the market with its innovative products and strategic brand positioning. Liquid IV, a hydration-focused company, has become a household name for...
by Jeff Slater | Nov 19, 2023 | Foodpreneurs, Marketing Advice
Navigating the Shifting Landscape of the Food Industry: Unforeseen Trends Shaping the Future of Food The dynamic and ever-evolving food industry is poised for transformative changes in the coming decade. While we can anticipate continuing existing trends, such as the...
by Jeff Slater | Nov 12, 2023 | Foodpreneurs, Marketing Advice
The Olive Oil Company That’s Changing the Industry One Drizze and Sizzle at a Time Disrupting EVOO The olive oil industry is a behemoth with billions of dollars sold yearly. The global olive oil market is expected to grow from $13.77 billion in 2021 to $17.02...
by Jeff Slater | Nov 5, 2023 | Foodpreneurs, Marketing Advice
How Jason Wright’s Startup Avoided the Ten Common Misunderstandings About Marketing For His Wilde Protein Chips Avoid These Ten Mistakes Here are ten common misunderstandings that could hurt a startup’s prospects for success. Jason Wright, the founder of...
