by Jeff Slater | Jan 11, 2026 | Foodpreneurs, Marketing Advice
I’ve spent four decades in consumer-packaged goods, and I’ve watched thousands of founders chase venture capital, scale recklessly, and sacrifice their core values the moment profitability dipped. So when I got the chance to learn from Daniel Goetz,...
by Jeff Slater | Jan 4, 2026 | Foodpreneurs, Marketing Advice
Indulgence Without Regret Jack Davis and Jacob Tubis Recently, I had the pleasure of meeting with Jacob Tubis and Jack Davis, the founders behind Byte’m Brownie Bites—friends from college who both have families with entrepreneurial roots. Jacob’s family,...
by Jeff Slater | Nov 30, 2025 | Foodpreneurs, Marketing Advice
How CPG Retail Food Brands Unlock Million-Dollar Foodservice Revenue Streams Making money in the retail food landscape has become wildly challenging for consumer-packaged goods brands and startup entrepreneurs. Rising slotting fees, intense promotional pressure, and...
by Jeff Slater | Oct 26, 2025 | Foodpreneurs, Marketing Advice
When most teenagers are figuring out what to wear to prom, Starr Edwards was in her Oregon kitchen blending almonds, nutritional yeast, and Bragg’s Liquid Aminos into what would become a food category pioneer. That teenage experiment, born from her quest for...
by Jeff Slater | Oct 19, 2025 | Foodpreneurs, Marketing Advice
I’m living proof that what I’m writing about is valid. For 13 years, my wife and I owned a bakery specializing in brownies. Rachel’s Brownies. One SKU – hyper-focused on one type of baked good but made exceptional through our focus. We built a successful brand,...
by Jeff Slater | Oct 5, 2025 | Foodpreneurs, Marketing Advice
In the crowded world of natural peanut butter, where countless brands vie for shelf space with their earnest brown jars and wholesome messaging, One Trick Pony has done something remarkable. They’ve taken what many consider a category weakness. This annoying oil...
