by Jeff Slater | Mar 29, 2022 | Branding Issues
The Basics of Trademarking a Brand In 2021, Reuters reported that Facebook paid $60 Million to acquire the Meta brand name from the U.S. regional bank, Meta Financial Group, and this action solidified Facebook’s pivot into the metaverse. Without a doubt, brand...
by Jeff Slater | Mar 8, 2022 | Branding Issues
Why Event Branding Matters Event branding in the age of COVID is not as straightforward as it might once have been. COVID-19 has changed the event industry, and event planners of all backgrounds must determine how to create a cohesive, on-brand experience often...
by Jeff Slater | Mar 3, 2022 | Branding Issues, Marketing Advice
The Concorde was ahead of its time. It was built on 1960s technology and, conceptually, was a brilliant idea. Just way too early. Time has always been the most valuable thing in the universe. It is limited. If we could travel in 4 hours instead of 8, it would...
by Jeff Slater | Feb 6, 2022 | Branding Issues
What’s Your Brand’s Voice? Does your brand need to recalculate its tone of voice? And what is a brand’s voice, anyway? Some brands are so severe, corporate, and soulless – it’s a bit cringeworthy. When you read the copy on a website or a...
by Jeff Slater | Jan 25, 2022 | Branding Issues
How to Build a Brand What are the crucial branding tools no one should forget to use to get their company noticed? Here are the top ten branding tools for you to use in your construction from guest blogger Justin Osborne who writes about marketing and strategy....
by Jeff Slater | Jan 4, 2022 | Branding Issues
Products as Souvenirs Your brand is part of a culture. A culture or community can be parenting, motorcycle riding, or baking. Brands need to be connected to a culture and a community and understand their daily needs and desires. It is the connection that matters, not...
