by Jeff Slater | Aug 2, 2022 | Branding Issues
A brand is ordinary when it blends with everyone in the category About a month ago, I was on a Zoom call with an excited Director of Marketing. She told me how different their product or service is from everyone they compete with within the marketplace. When I looked...
by Jeff Slater | Jul 19, 2022 | Branding Issues
What Does Your Brand Voice Sound Like? What does your brand sound like to customers and prospects? Every marketer who works on a brand must understand and share the brand’s voice and personality with the team. Words, tone, and personality communicate a brand...
by Jeff Slater | Jul 17, 2022 | Branding Issues
Some Strangely Sound Marketing Ideas I have always been an avid reader. There was a period when I devoured fiction for years, especially the work of Southern female authors like Harper Lee, Anne Tyler, and Lee Smith. Then, I did a deep dive into non-fiction consuming...
by Jeff Slater | Jul 10, 2022 | Branding Issues, Marketing Advice
What is a trust recession and what can marketers do to help? When you lose faith in government, media, and other institutions, what implications exist for marketers and businesses? In an article from The Atlantic last November, Jerry Useem wrote about The End of...
by Jeff Slater | Jun 28, 2022 | Branding Issues
Tell Me in Ten Seconds What Your Company Does – GO! What If you were standing in front of someone who is the perfect prospect for your product or service. If you had ten seconds, what would you tell them that would make them say…tell me more. How would you explain how...
by Jeff Slater | May 1, 2022 | Branding Issues
We notice things when patterns are broken, unexpected, and odd. As in the title of this post – it’s immediately a bit weird – we have to work to get the word patterns to see the word pattern. Does your marketing work hard at breaking patterns, or do...
