by Jeff Slater | Jan 4, 2022 | Branding Issues
Products as Souvenirs Your brand is part of a culture. A culture or community can be parenting, motorcycle riding, or baking. Brands need to be connected to a culture and a community and understand their daily needs and desires. It is the connection that matters, not...
by Jeff Slater | Dec 5, 2021 | Branding Issues
Branding’s sole objective is to grow a business, The path to achieving this goal is to identify the sweet spot. This work isn’t a fluffy exercise but strategic in nature. It begins with research and diving deep into understanding the marketplace and where...
by Jeff Slater | Nov 14, 2021 | Branding Issues
Black Rifle Coffee is a remarkable marketing story. They are built on the core idea that they serve Veterans, military, and gun culture AND Starbucks is the enemy. Coffee is a by-product. Founded in December 2014 by a former Green Beret, Evan Hafer, he sold his...
by Jeff Slater | Oct 31, 2021 | Branding Issues
Ask any marketer worth their salt, and they’ll say that branding is essential. I once wrote a blog post about marketing salt and guess what was the big difference in selling this commodity, yep – branding. In fact, a great brand story is at the top of a...
by Jeff Slater | Oct 19, 2021 | Branding Issues, Foodpreneurs
When you redesign product packaging, it is like getting a hip, new haircut. Your product packaging has a significant impact on the overall success of your brand and your business. Consumer goods entrepreneurs invest a lot of money in this part of their marketing plan....
by Jeff Slater | Oct 12, 2021 | Branding Issues, Marketing Advice
How can you demonstrate appreciation for your customers to build loyalty and a stronger brand? Being helpful and showing your gratitude is the most effective marketing strategy of all. It honors the people you sell to by recognizing that you serve them. Moreover,...
