by Jeff Slater | Nov 14, 2021 | Branding Issues
Black Rifle Coffee is a remarkable marketing story. They are built on the core idea that they serve Veterans, military, and gun culture AND Starbucks is the enemy. Coffee is a by-product. Founded in December 2014 by a former Green Beret, Evan Hafer, he sold his...
by Jeff Slater | Oct 31, 2021 | Branding Issues
Ask any marketer worth their salt, and they’ll say that branding is essential. I once wrote a blog post about marketing salt and guess what was the big difference in selling this commodity, yep – branding. In fact, a great brand story is at the top of a...
by Jeff Slater | Oct 19, 2021 | Branding Issues, Foodpreneurs
When you redesign product packaging, it is like getting a hip, new haircut. Your product packaging has a significant impact on the overall success of your brand and your business. Consumer goods entrepreneurs invest a lot of money in this part of their marketing plan....
by Jeff Slater | Oct 12, 2021 | Branding Issues, Marketing Advice
How can you demonstrate appreciation for your customers to build loyalty and a stronger brand? Being helpful and showing your gratitude is the most effective marketing strategy of all. It honors the people you sell to by recognizing that you serve them. Moreover,...
by Jeff Slater | Sep 19, 2021 | Branding Issues
Brands often have easy-to-understand tangible value. If I buy your office productivity software, I can easily share files and work on them with colleagues. Tangible value is transactional. I buy from you and your software and you make me and my colleagues more...
by Jeff Slater | Sep 12, 2021 | Branding Issues
There is no shortage of articles about branding. My goal as a guest blogger on The Marketing Sage Blog is not to add to the noise. The very core of a brand identity is about positioning and standing out among the noise. I have seen too many organizations go about...
