by Jeff Slater | Jul 2, 2023 | Branding Issues, Marketing Advice
Ignoring the Obvious for the Odd & Quirky. Hear that sucking sound? That’s everyone within a category rushing toward the middle. To be one of many that follow the rules. Brands often act like the cast of Clueless trying to be individual and different in the...
by Jeff Slater | Jun 4, 2023 | Branding Issues, Marketing Advice
Disrupting with Purpose: What Could You Do That Your Competitors Wouldn’t Try? “Disruption is not about doing something new, but about doing something old in a new way.” – Clayton Christensen, business theorist Most marketers I know look...
by Jeff Slater | Apr 30, 2023 | Branding Issues, Marketing Advice
Twenty Mistakes for Brand Managers To Avoid I had a brand manager reach out and ask for my guidance on avoiding mistakes in her job. After a few hours of coaching her, I realized my advice on avoiding mistakes would make a helpful blog for many new and upcoming...
by Jeff Slater | Apr 23, 2023 | Branding Issues, Marketing Advice
Marketing a Brand without an Interesting Story is Dumb Why is storytelling critical for building, marketing, and selling a brand through retailers or consumers? Whether you are selling chocolate, cheese, or chicken, it is no longer enough to build the brand by...
by Zakary Stahlsmith | Apr 19, 2023 | Branding Issues, Marketing Advice
This is a guest post from Zakary Stahlsmith, CEO and Founder of ApexDrop. His firm helps brands build and scale buzz through sampling. I asked Zak to share his perspective on the recent Bud Light issue with Dylan Mulvaney and the risks other brands face with...
by Jeff Slater | Mar 26, 2023 | Branding Issues, Marketing Advice
Do You Even Understand What Problem You Need to Solve? When I meet with marketing clients, my first question is to understand what problem they want to solve. If there is a metric we want to change, then we can hypothesize solutions. Is everyone on the team aligned...
