by Jeff Slater | Apr 23, 2023 | Branding Issues, Marketing Advice
Marketing a Brand without an Interesting Story is Dumb Why is storytelling critical for building, marketing, and selling a brand through retailers or consumers? Whether you are selling chocolate, cheese, or chicken, it is no longer enough to build the brand by...
by Zakary Stahlsmith | Apr 19, 2023 | Branding Issues, Marketing Advice
This is a guest post from Zakary Stahlsmith, CEO and Founder of ApexDrop. His firm helps brands build and scale buzz through sampling. I asked Zak to share his perspective on the recent Bud Light issue with Dylan Mulvaney and the risks other brands face with...
by Jeff Slater | Mar 26, 2023 | Branding Issues, Marketing Advice
Do You Even Understand What Problem You Need to Solve? When I meet with marketing clients, my first question is to understand what problem they want to solve. If there is a metric we want to change, then we can hypothesize solutions. Is everyone on the team aligned...
by Jeff Slater | Mar 5, 2023 | Branding Issues, Marketing Advice
The Unusual Suspects Marketing is all about reaching your target audience effectively and efficiently. It is a game of understanding the needs and wants of your potential customers and catering to them in the most effective way possible. However, sometimes, companies...
by Jeff Slater | Mar 1, 2023 | Branding Issues, Marketing Advice
Case Studies – One of the Most Under-Valued Marketing Tools Have you ever read a success story about a brand or a company and felt inspired to try out their product or service? That’s the power of a case study. Case studies are one of the most powerful marketing...
by Jeff Slater | Jan 11, 2023 | Branding Issues, Marketing Advice
Strategy versus tactics As a marketing professional, you’ve likely heard the terms marketing strategy and marketing tactics thrown around quite a bit. But do you truly understand the difference between the two? In my experience, many business people are confused...
