by Jeff Slater | Oct 6, 2019 | Branding Issues, Marketing Advice, Personal Stories
Brands that struggle often need reimagination. But when you find a company in free fall, sometimes there is little you can do but get out of the way and let it crash. It can be easier to build from the ground up or start fresh, then to try and fix the airplane while...
by Jeff Slater | Oct 3, 2019 | Advertising, Branding Issues, Interesting Brands, Marketing Advice
One of my clients wanted to explain to prospects about one of the services they offer. It was technical, scientific, and quite complex. Every time they explained to me what they did, it went over my head and was difficult to follow. My client offers an alternative to...
by Jeff Slater | Oct 1, 2019 | Branding Issues, Marketing Advice
One of my clients needed to guide several agencies about her brand’s voice. What is the brand’s voice? It is how a brand uses words, attitude, and value when communicating with their audience. It is how your brand personality comes to life to the outside world. For...
by Jeff Slater | Aug 22, 2019 | Branding Issues, Interesting Brands, Marketing Advice
I had the privilege this past week of leading a non-profit team through a naming exercise workshop. The organization had a well-thought-out business plan and needed to find a name for a physical location they will open next year. So, the Executive Director asked me to...
by Jeff Slater | Aug 15, 2019 | Branding Issues
If you are building a brand from scratch or rebranding, how do you choose a color that will dominate your communications from logo, website, and beyond? Start with the competitive landscape. If your three major competitors use red, blue, and grey, you want to pick...
by Jeff Slater | Aug 13, 2019 | Branding Issues
I’m working on some branding projects with clients so I thought I’d put together an easy to follow list if you want to screw up creating a brand. Whether you are starting from scratch or replacing a tired, out-of-date image, branding work requires clear thinking to...
