by Jeff Slater | Oct 22, 2020 | Branding Issues, Marketing Advice
A little while ago, I read Bernadette Jiwa’s blog post about putting together an ‘about me’ section of a website. She is a savvy marketer who studied and worked with Seth Godin. Her site – The Story of Telling is a must read for marketing...
by Jeff Slater | Oct 18, 2020 | Branding Issues, Foodpreneurs, Marketing Advice
Sometimes we don’t conciously pay attention to a product’s packaging. We don’t even see it. We rip a package open without giving it much thought. On an unconscious level, there are so many cues and messages communicated to us. We...
by Jeff Slater | Oct 11, 2020 | Branding Issues, Foodpreneurs, Marketing Advice, Personal Stories
The first time I met my friend Tom Barbitta, we were arch competitors in the highly competitive meat snack world. Yes, meat snacks can get nasty. At the time, I was the EVP of Marketing for GoodMark Foods, who owned the Slim Jim brand, and Tom headed up Oberto’s...
by Jeff Slater | Oct 8, 2020 | Branding Issues, Marketing Advice
For businesses that rely on commerce from the immediate and surrounding and even transient communities, local SEO is something you must control. You may or may not have an active SEO strategy for general search. Either way, add local SEO to your list of things to do....
by Jeff Slater | Oct 6, 2020 | Branding Issues, Marketing Advice
Gone are the days when starting a business was relatively risk-free because of low competition. Today, with widespread internet connectivity and increased social media usage, competition has grown by leaps and bounds across all sectors. Because customers have a wide...
by Jeff Slater | Sep 17, 2020 | Branding Issues, Marketing Advice
Every marketer who works on a brand needs to understand their brand’s voice and personality. A brand voice and personality are the words, tone, and personality communicated. It helps a marketer consistently tell a story. Whether you are speaking on a conference call,...
