by Jeff Slater | Mar 22, 2022 | Marketing Advice
Avoiding Greenwashing By Talking About A Journey Your brand is on a long sustainability journey. Your business does its part to help the environment. How can you effectively demonstrate, message, and communicate your commitment? Maybe your company wants to show...
by Jeff Slater | Mar 20, 2022 | Marketing Advice
How To Hire A Marketing Consultant There are 1,032 flavors of marketing consultants. I happened to offer sage counseling and seasoned advice, and I’m not for everyone. But that’s okay. Jayne, a long-time subscriber to my blog, asked me a few weeks ago why hire a...
by Jeff Slater | Mar 17, 2022 | Interesting Brands, Marketing Advice
Sustainable Business Plan Pillars The days of the one-hundred-page business plan decks are a thing of the past. These days, a business plan can be one-page. But your plan needs to clearly articulate the basics – what makes you different, who you will serve, and...
